I also purchased shoes they had wearable styles-not everyone wants the thin high heel stilettos Please someone bring back MODA INTERNATIONAL!, Please . Shop All Women's Apparel- Victoria's Secret Loading. I don't like the pink line either. When I entered college, i decided I needed something a little better fitting. "A day later, she shared a video of herself with the caption "Never stop dreaming.". I am so pissed! I know this article is old but I thought I was the only one who felt this way. They are just not that exclusive & original as they used to be. See what lessons your favorite retailers of the past can offer to all the businesses currently facing an uncertain future. I was running around in a comfy Moda International cotton/spandex black dress yesterday and wanted more of the same. Victoria's Secret ditched its Angels after a successful decades-long partnership. Theres more to mobility work than just stretching. I always bought Victoria Secret clothing and now only that awful pink line. I was in merchandising on my feet sometimes between ten to fourteen hours a few days a week combination of both products worked wonders on the aches. I still have a gorgeous wool pea coat that I wear every winter You just can't find such classic and well made pieces anywhere now. God, I miss the old Victoria Secret. I used to buy all my dress pants from VS--several fits, nice fabric, held up extremely well. Victoria's Secret was a class act many years ago and it has turned into trash. I couldn't agree more with everything you said, and definitely could not have said it better!!! Victoria Secret sucks now. It's almost as though someone is purposely trying to drive the company into the ground. I was very saddened to learn they had ditched their clothing brands except for the teeny bopper "Pink" - the company in my opinion has committed retail suicide by ditching all the things that made them so well-loved. And now I'm disappointed that the cotton lingerie line has been discontinued--those were the only bras I bought! I have a hard time believing they lost money!! I drooled over the pages of a new catalog & got so much style inspiration! I never knew they sold nice clothes in there, I had never shopped in there before I worked there. What are they thinking? If there is a piece of your content used in one of my posts that you wish removed, kindly contact me via the contact form and I will delete it. It happened to several times, I am sure; it happened to to other customers too. I am now sorry that I never tried the jeans and dresses. I remember girls in college getting their interview suits from VSC (mid 90s). Those sweat pants with PINK across the bum, well to me it could say SCANK as that is the image it projects.Did these people seriously have no idea of the demographic that the MODA International clothing line catered for, it wasn't teenagers it was the 25-100, to women not girls/teenagers/college students, to ladies with disposable income that wanted to look "dressed" and "professional" at work, feel "comfortable" and "elegantly casual" on weekends and "smart casual" in between. I thought I might be able to use it towards a nice blouse or at least a long-sleeved t-shirt. I deferred to Google, and saw a news announcement from 2014 saying that Victoria's Secret was discontinuing a lot of their clothing line. I am so bummed out! I too was a big VS shopper. >:c Why? The models thatmade it into the catalogs were gorgeous and classy, and included Karen Mulder, Stephanie Seymour, Jill Goodacre, Naomi Campbell, Helena Christensen, Elle Macpherson, Tyra Banks and later, Heidi Klum. They used to have such clothes such beautiful clothes. Now, there's such a sleazy element to it all. I'm 42 years old, I'm not wearing something with PINK going down my leg. I am so glad I am not the only one!!! London jeans were great, again I bought dozens of those. Power to the people! But I stopped buying from them a couple of years ago b/c I noticed everything I bought was of significantly lower quality. 100% agree! The catalogues were posted to me and I shopped online. This is just one account of the reality behind the fantasy that Victoria's Secret is "a ladies' paradise," as former L Brands CEO Leslie Wexner puts it in Hulu's new documentary about the brand. https://www.nytimes.com/2022/07/13/style/victorias-secret-rebrand.html. So sad but clearly they don't care. It was always an exciting day when the UPS driver delivered my order, it was like christmas. Did Victoria's Secret stop making clothes? Being now middle aged, it would be really nice to still buy some pretty lingerie to 'push up' the self esteem but unfortunately, the quality isn't there anymoreand like it was stated, the stuff you see now is meant for undiscerning teenagers You've expressed my VS angst perfectly. She had on one of those cute VS tops. Thanks for listening. Oh, there's plenty more "get off my lawn" posts here on Go Retro. In November 2018 only days after Ed Razek's controversialVogue interview hit the stands it was announced that Jan Singer, the chief executive officer of L Brands, had left her role after only two years with the company. I have posted them purely for entertainment purposes only. Victoria Secret lost a customer in me. I can't stand to see what has become of the VS shopping experience! on the bum. Its now my special ocsssion make up so I dont run out LOL. Victoria's Secret's latest competitor is Target - CNBC I seriously loved their jeans and am still disappointed that they no longer sell clothing. As far as their future, interest is slipping away from the mature crowd but are the teens & 20 somethings actually obsessed with this stuff? That included revamping the colors andpatterns of the product line as well as the look of the stores and expanding them into malls across the U.S. (Sadly, Raymond committed suicide in 1993 by jumping off the Golden Gate Bridge.). I always found it ironic when someone commenting on how put together I was had a PINK logo slapped across their butt. The store was full of men just standing around (probably taking in all the free porn on the walls) and I was horrified that I had to almost yell out my bra size in front of all of them. I missed the Class the store personal use to have. I wrote a review about the Mayfair pjs, saying how much cheaper they seemed, the roomier fit - gone & wrote they could just keep the silly sleep mask & bring the old style back. I too miss the clothes and am actually wearing my very worn Londons now. Anyway I looked and looked for them but could not find them anywhere. I am relying on the older clothes of higher quality that are still in my closet. Thanks for you comment, Allyson, and thanks for reminding me that they used to sell cashmere sweaters! VS used to be high quality, beautiful clothing and lingerie. I agree with all of you - 120%! 40 Best Mothers Day Gifts for Every Type of Mom. Im young (21) and have been working for VS for about 2 years. Take a closer look at how the concept was born and why the lingerie chain thinks Angels are no longer relevant. Jefferies analysts described Victoria's Secret's progress as "admirable" after it reported strong fourth-quarter earnings in early 2021. I was excited to see the revival of jackets in fashion, but what makes me really sad in this situation is that nowadays a classy jacket means a soft and baggy one. "Who needs VS anyway?" It was such a special place. According toStuart Burgdoerfer, L Brand's executive vice president and chief financial officer, the decision to close the increased number of stores was "based on the overall performance of the Victoria's Secret business not meeting our expectations or having year-on-year declines.". (And sorry that I cannot respond to every comment posted here about this particular post, but I read every single one!) The Limited 12. Stay the course. I go there today to purchase some of their products & half of them are gone! And their cotton tees fill two drawers in my dresser, still wearing all of those every summer as well. Which I might add, has never happened!! I cannot find a bikini top that fits like a bra anymore. I'm so scared something is going to get spilled on my awesome built-in-bra shirts that I'm scared to wear them! Bath & Body Works Is Bringing Back 8 Iconic Scents From The 90s, You may also like: See Adriana Lima's Cardio Circuit. Some of Epstein's victims came forward saying that he used his connection to Victoria's Secretto coerce them into sexual acts. This just in, ladiesshocker. I am in my mid 50's and have been buying VC clothing since the 1980's. Haven't used any coupons I get in longer than I can remember. I absolutely loved this store, especially the shoes and clothing. Thank you so much for this article. I am done. Of course they ignored it. I agree with everything you said. SIGH!!!! When Victorias Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility that it would become a champion of female empowerment, replacing its bevy of supermodel angels with the VS Collective, ten women of great accomplishment as well as varying ages and body types the news was met, generally (and understandably), with raised eyebrows. Reading the comments, I feel as though I've stumbled into a support group. I was a broke student at the time so I mostly shopped sales but even on a budget I managed to put together a sophisticated yet sexy mini-wardrobe that people thought exuded confidence. I am so late to discover that they ended the clothing line!!! And I absolutely agree with you: I wouldn't be surprised at all to see them start shuttering stores in the next few years. They used to have high quality products and now everything seems to be cheap and geared toward teenagers. Have a great day! Crush is a flirtatious floral fragrance with spicy hot notes inspired by attractive lace lingerie. Then VS body and foot lotion kept my feet in great shape. After all, the lingerie brand has been the number one of its kind for years. His claim of consumers having no interest in seeing plus-size bodies represented is simply untrue, as evidenced by the success plus-size womenswear retailer Lane Bryant saw after relaunching its mega-popular #ImNoAngel campaign in 2017. Everyone in here should. When I was in High School I spent $15 for Candies bras. With its spin out of L Brands, Victoria's Secret is looking for a fresh start. And I can't find any good replacement lines of clothes. Pam, you've expressed how I've been feeling about Victoria's Secret for quite some time now. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Why are manufacturers assuming everyone lives in athleisure these days? In 1999, the show aired for the first time online. Everything has stupid-looking, unoriginal graphics or giant skanky ass-lettering. Post Comments Colin Stuart boots and shoes were my all time guilty pleasure. They stopped sending catalogues about 7 years ago but added the current one when I purchased. But, alas, time marches on and change along with it. Alessandra Ambrosio in wings, November 2010. !Im 32 now. I have sweaters, a satin pajama set, a long gown covered with flowers and they still seem timeless, fashionable and sexy. (And by older, I mean women in their 30s and 40s.). I adore those tailored stiff jackets, really miss them. I am sad but really not surprised. and when my buying power changed in my 30's, they made a decision to go rogue. Only their sleepwear and undergarments were sold in the stores; the regular clothing line was marketed through their catalogs. In 2004, Victoria's Secret cast the model to spearhead its then-new Pink line and the rest is history! I'm 41 and Victoria's Secret has been a favorite source for clothing, pajamas and lingerie since I was 16, eagerly reached after watching my older sister shop there for years ahead of me. I did an online search for Moda Int. How sad for us consumers who just want good quality, attractive clothing but are unable to find that anymore at a reasonable price. About a quarter of my wardrobe is from VS! Back in April we learned that Victoria's Secret would soon eliminate all swimwear, but this update confirmed our worst fears: Those sultry sundresses and beach-ready sandals on Victoria's Secret's website are also about to become a thing of the past. It's so sad--VS used to be so classy and so versatile! But that is in the past. I have 3 bikinis and a tankini, with matching cover-up beach pants that I still wear! I am so disappointed that they have discontinued their clothing line. A few weeks ago, VS sent me a new "Angel" card in the mail (their cutesy name for their store card) and a $10 birthday gift card. Even as recently as 2009 it was still worth it to check out the semi annual sale. late. I was so disappointed not to find the VS smart, classy, feminine clothing online yesterday - - so I requested an online "chat" - and I was told the company is focusing on "what they do best". Very nicely written. This was a sky-high jump from previous store closings, which usually averaged around 15 stores per year (via USA Today). I was a sz 4 and donated the tuxedo suit dress in ivory! The Real Reason Victoria's Secret Is Closing So Many Stores - TheList.com The brand acquired several others, including Victoria's Secret and Abercrombie & Fitch, and it's responsible for creating the massively popular children's brand spinoff, Limited Too, in the 1990s . Yet we are the ones that work and spend money and these teens not all of them have a job to buy Victoria Secret. Same-store sales at Victoria's Secret were down 3% in 2018, and the retailer was gradually losing market share to new companies. Thanks for writing this. +1. And don't even get me started on their horrible bras. Shop our Clothing collection to find your perfect look. Some parents complained that Pink was being brought down by Victoria's Secret's over-sexualized ads. "Seven for $35" "Five for $25" "Buy one bra, get another for only $15!" When these words are posted on Victoria's Secret signs, emails, and flyers, most women can hardly hold themselves, let alone their wallets, together. Heidi Klum modeling winter accessories. Bath & Body Works' sales amounted to $6.4 billion in 2020. Companies Owned by LB - Investopedia "This model actually looks healthy..& I'm loving it!" By 1998 Victoria's Secret had 14 percent of the women's underwear market, and that number was climbing.. I can't believe that someone doesn't see the gaping hole left in the marketplace. I was so excited when the catalog showed up in my mailbox! Im tall its the only store I could get long and wore these to work. ", During his controversial 2018 interview withVogue, Ed Razek justified Victoria's Secret's lack of plus-size models by citing that they "attempted to do a television special" in 2000 specifically for plus sizes. Instagrammers celebrated a post starring Palvin for being more body-inclusive, as they perceived her to be curvier than some of the brand's other models. I was saving them for jeans but alas, that is no longer possible. I understand that they are a large portion of society, but they are not all of society. Now that my waist has spread a bit, I can wear Levi's and a few other brands, but I still miss the London Jean, along with the Moda International tees, shorts, skirts and dresses. My husband who doesn't notice much, noted, that it was favorite shirt. I loved their blouses and London Jean's! However, after reading this entire blog, I feel compelled to comment. The first is all maximal provocation in its game-playing, the second mostly minimal wabi-sabi (even if Skims, with its new swimwear ads featuring the newly divorced Ms. Kardashian as a camp California Stepford wife, seems to be edging into more cinematic territory). The company confirmed the news with Glamour today, releasing the following statement: "In order to better focus our resources on core merchandise categories, we have decided to eliminate non-core businesses, including swim, in our Victorias Secret lingerie business and shoes, accessories and apparel that were offered in our digital channel but not in stores.". This review is for the service at the store. I am extremely disappointed too. I also wore a lot of their clothes when I first started working in the early 90s and loved their lingerie and accessories. Sigh, I guess I am regulated to scavenging on ebay for vintage pieces and looking wistfully at old catalogue photos. And it . At times it has felt as though it has been someone young, hip, & classy, while other times it has been clear the person in charge hasn't a clue what women like. I am searching for a reasonable explanation as to why they would sell only torn shirts and pants called pink and a couple of ill fitting bras and panties I can get anywhere else for half the price. As was mentioned above, like Bath and Bodyworks they have cheapened their line and geared everything toward 14-20 year olds. Barf! They also had great shoes. The ones I bought last year? I too mourn the demise. Candice, Behati, and the whole gang were therehaving so much fun. THIS! I was happy to find this blog/article, because clearly I am not the only one sad and mystified by the degradation and destruction of this store. Why they still can't sell clothing like this is beyond me. And the stores themselves don't have the same classy, relaxing atmosphere they used to have. This included permanently closing as many as 250 Victoria's Secret and Pink stores in the US and Canada in 2020. They deserve to go bankrupt and shut down. She thanked me and suggested that anyone who misses the clothing line and now the swimwear line should call customer service and tell them. The company is constantly innovating "in all spheres of the business," a spokesperson for Victoria's Secret told Insider, adding:"This will lead us into new spaces like reclaiming one of our best marketing and entertainment properties to date and turning it on its head to reflect who we are today. I loved the look of the cozy sweaters and thought when I started working I'd like some VS separates--their dress shirts had such lovely soft colors and flattering cuts. They lost the employee and customer loyalty. I totally agree with you and this blog. I wish I still had it. At the time, Victoria's Secret operated only six stores in addition to its catalog business. It seems pretty obvious to the retail and consumer world at large that Victoria's Secret is on a path to self-destruction. The material was so great, you could wash in the washing machine, pop in the dryer and they'd come out like brand new. Stumbled upon this bc someone gave me some old sweaters which are in amazing condition and one of them was MODA Intl. I literally stocked up on new bras and panties have a whole two drawers full. Hi - I never bothered with VS until the late 90's, because I thought that all they sold was lingerie, and I wasn't big on that. That was back in the day when ordering by phone was fun, easy and I don't remember ever needing to make a return. If I didn't still buy panties, lip gloss, and body lotion from them, I would definitely get rid of my VS Angel Card. I was a sales associate - or "Bra Specialist" - with VS in the late '90s to early 2000s, when I was in my early to mid-20s, and fortunately I still have a smallish collection of bra and panty sets from that time, as well as a few clothing items from the catalog, especially nice jackets/coats. And of course, there's the near-total lack of the elegance that used to define all aspects of the brand. According to WWD, Leslie H. Wexner, the chairman and CEO of parent company L . I kind of stopped buying most of their other clothing several years ago because the quality has gotten so bad and most of their clothes were either too sloppy/baggy or too frilly/foofey. What the Hell Happened: Victoria's Secret Cancels their Fashion Show Victoria's Secret and Bath & Body Works, the two remaining brands under the L Brands umbrella, are about to break up. Yes!! Ad Choices, It's Official: Victoria's Secret Will No Longer Sell Swimwear, Clothes, and Accessories, The 51 Best Mothers Day Gifts to Buy This Year, 63 No-Fail Gift Ideas for Every Guy on Your List, 53 Genius Gifts for People Who Have Everything, At 76, Cher Proves the Moto Jacket Trend Is Not Just for Gen Z, Kendall Jenners Vintage Chlo Slip Dress Is a Piece of Fashion History, Katie Holmes Combined Another Controversial Y2K Trend With a Classic White T-Shirt, The Internet Cant Stop Thirsting Over Gwyneth Paltrows Hot Lawyer. LOVED your article! I too have emailed VS and told them of my disappointment and they told me to wear their PINK clothes! Price and other details may vary based on product size and color. What happened to Victoria's Secret angels. - Mamamia Such a wonderful mix of sexy and classy. I use to love their dress slacks and jackets. I bought all of my clothes from them! In the article, Mull noted that many companies have adjusted their brands' "voices" as the social media machine continues to change how consumers shop. I miss the pantyhose as well. As you stated, it's not like it did t make the company money. It's funny, I still dress the way the girls in these photos do and people tend to stare at you and wonder what you are so dressed up for because everyone runs around in sweats and hoodies. Quality is overlooked to increase profits. I am a Baby Boomer and have fond memories of the "old" Victoria's Secret. I agree completely !! Oh well, its the end of an era is how I see it. Those items accounted for nearly $525 million in sales, and the drastic changes also led to approximately 290 layoffs. I was so excited about tje gum and mints they jad later when I was a teenager. Looks like my 27 year love of VS has come to an end. One birthday I was gifted with a VS satin purple robe from a good friend. Victoria's Secret Chief Executive Martin Waters issued a mea culpa during the meeting, vowing to make the brand relevant again with women. Victoria's Secret details comeback plan after L Brands split - CNBC "Most encouraging to us was management's forthright (and frequent) admission of the depth of Victoria's Secret's (and PINK's) previous missteps," Jefferies' Janine Stitcher said in a note to clients. ", Astrid Stawiarz/Stringer and Patrick McMullan/Getty Images, hired the best photographers and television directors, wrote in a note to investors in March 2018, Pink was being brought down by Victoria's Secret's over-sexualized ads. "At some point in your life we are all betrayed by friends," Wexner said. Victoria's Secret was founded in 1977 by a man by the name of Roy Raymond, who found himself annoyed at visiting department stores to purchase lingerie for his wife only to be met with matronly, floral-print nightgowns and harsh fluorescent lighting. I have been purchasing their Angel sleep shirts with long sleeves for the past 5 years. His vision was summed up by Slate's Naomi Barr in 2013: "Raymond imagined a Victorian boudoir, replete with dark wood, oriental rugs, and silk drapery. We need them back ASAP!!!! When I made my reveal, we immediately went back down memory lane and talked about how the store has diminished in quality catering two teenagers, just as this Blog suggested. Yes yes and YES. Victoria's Secret Is About To Stop Selling Clothes, And this is your last chance to get festive, How to Tell If Your Irregular Periods Are a Sign of a Bigger Health Issue. After 2007, it became a brand, . I probably have a VS card card somewhere and certainly do not remember the last time I used it. FREE delivery Fri, May 5 . Frederique van der Wal (Dutch model) was my all time very favorite VS model and you do not mention her name (that I noticed.) Razek is certainly right about the show being a "fantasy," as the costumes and the bodies of the models who sport them are both unrealistic and largely unattainable to the average American woman. And now they've really damaged their rep with this. The second owner was too busy making a name for himself and let corporate misrun it. I had a riding jacket from VS along with one of their turtleneck sweaters and wool skirts. 90% of my daily lifestyle was lived in Moda International's clothing. The coats, dresses, jeans, sweaters and of course swimsuits!!! those london jeans and their clothing in general, was the best that was out there, bar none! While still the No. I started shopping there in my 20's . Plus it was so well made. I will just add pieces to my wardrobe to wear with my pieces for VS and keep it moving. Ditto the pants and jeans, tops, so much! In 2000, the new chief executive at that time, Sharen Jester Turney, complained that the catalogs showed toomuch cleavage and were a dorm room. What's popular and why #IAmPerfect was the response to an ad campaign titled The Perfect Body featuring a line-up of Victoria's Secret models. And let's face it, nobody looked classy or good in a turtleneck and riding jacket. After the new owner, Leslie Wexner, took over he changed the focus to female customers. The corporate vision changed to We want tomorrows money yesterday Greed + Human Nature = 0. The old VS had beautiful dresses, suits, holiday wear, gown/robe sets and the best fitting jeans ever. all purchased in the 90s. I started shopping there some 20+ years ago and still wear some of the dresses, skirts, sweaters, sweatshirts, and jeans. Because of my love for the Moda Clothing line, I did a google search to see if perhaps anyone was selling the line and that is how I stumbled upon this blog. That such inane outfits were part of what created a culture where men in power (including men in power at Victorias Secret) saw the young women around them as playthings to do with what they desired. This article makes me so happy! I really can't say it better. Kiss my fat ass, [Victoria's Secret]. One month later, under Wexner's leadership, the company acquired Victoria's Secret's six stores and its catalog for $1 million. Time described it as the "internet-breaking moment" of this era after 1.5 million viewers tried to tune in and crashed the site. I bought from all seasons, formal to swimwear. When Victoria Secret discontinued their clothing line, what were they thinking?? About 75% of my clothes in the late 80's into the mid 90's were from VS and I always received complements whenever they were worn. Whatever Happened to These Iconic Stores? - AARP The company also hinted that it plans to one day bring back its iconic Victoria's Secret fashion show, which was canned in 2018 after the event suffered its worst-ever televised viewership. I hope they realize the error they made. I'd throw them on to go running around & loved them. Years ago, I along with my friends, kept a huge supply of cotton panties; they were the best quality, flattering, never rode up, and came in great colors. I also have the jackets to go with the pants. I looked over their website just now, and it's a good thing I've been collecting some of their older real silk items via Ebay, because they don't have ANY now. Come back to us VS!!! A little pricey for bras, but we wait for promotions. Plus, he had angry shareholders to deal with. Now there's hardly anything!Please someone! Fotomat 5. My heart too still longs for the V.S. Victoria's Secret would soon eliminate all swimwear, Oh Snap! I have fond memories of the very short and classy tv spots they used to have and the catalogues I used to browse in high school. $52.95 $ 52. The lingerie giant said Monday it will be renamed Victoria's Secret & Co. when it splits off from L Brands in August and becomes an independent, publicly traded company. Nada. Everything was made all over the world, then gradually 99% was made in China. Throughout the years the chain has been through so many owners and management that kept changing the brand's focus, and that's part ofthe problem. Maximize profits for as long as you can get away with it. This is where liberal America has gone so wrong. While Victoria's Secret is still a dominant player in the lingerie category, it has lost touch in recent years with many female shoppers who prefer to buy from body-inclusive bra lines such as American Eagle's Aerie, Cuup and ThirdLove. Poor quality and BRANDED, ick. Their old mags had an aspirational quality to them, the staging of the scenenery, the beautiful modelsyou just wanted to be that girl. Young women are no longer expected to wear suits and professional clothing to the office, and corporate dress codes have been tossed out the window. The last time I purchased a nice lingerie set from VS was during the holiday season in 2015. . Ugh! It looks at how the company got from the mythic Victoria a well-bred Brit with a bit of a sensuous side to angels emerging from a spaceship in silver bomber jackets with laser guns and matching undie sets.
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